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Foodberry, Bel US partnership developing new snack innovations

The partnership between Bel US, the US subsidiary of Bel Group, and Foodberry is aiming to target the fruit snack category by developing new snacks made with fruit.

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The Fruit Snack Category Is About To Get Its Protein Moment

Innovation firm Foodberry announced a strategic partnership with snackable cheese and kid pouch expert Bel Group this week, parent to brands like Laughing Cow and GoGo SqueeZ. The duo is preparing to create a product that combines the best attributes from both of Bel’s core offerings.

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Foodberry and Bel Group Announce Strategic Partnership to Reimagine the Future of Fruit-Based Snacking

Foodberry, an award-winning B2B innovation company and manufacturer, today announced a strategic partnership with Bel US, part of the Bel Group global food company behind iconic brands including Babybel® and GoGo squeeZ®.

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Babybel owner partners to put real fruit at center of snack innovation

Bel US will leverage Foodberry’s plant-based coatings to develop products prioritizing nutrition and convenience, beginning with a protein and fruit snack.

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Foodberry and Bel Group Announce Strategic Partnership to Reimagine the Future of Fruit-Based Snacking

Partnership will introduce new snacks with fruit and protein, with the first U.S. pilot planned for 2026

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Foodberry Included On The Official 2024 FoodTech 500 List!

This recognition celebrates Foodberry as a standout innovator at the intersection of food, technology, and sustainability. It's an honor to be among the talented group of innovators selected by Forward Fooding from over 1420+ applicants across more than 70 countries.

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Checkout Chats: Marty Kolewe, Founder of Foodberry

When Kolewe Kolewe stepped away from a prestigious postdoc position at MIT's famed Langer Lab—the same lab that later birthed Moderna—he wasn't following the expected path for a biochemical engineer. While his colleagues were developing pharmaceuticals and biotech solutions, Kolewe was captivated by a different vision: using advanced science to revolutionize how we preserve, package, and experience food.

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Express Checkout #108

Foodberry isn’t a CPG company—it’s a food tech company that partners with brands (like Nada Moo!) to make magic happen. Inspired by how fruits naturally have their own “wrapper,” they crafted plant-based coatings to create poppable bites across a variety of products

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Food News of the Week: Meatless Wagyu, Gobbler Sandwiches, and How to Cook Like Jimmy Fallon

Using technology originally developed in Harvard and MIT labs, Foodberry’s patented plant-based coating system allows for a creamy peanut butter center to be wrapped in real fruit, creating a “poppable” snack unlike anything on the market.

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